Zivame’s new ads have all the answer to women’s lingerie woes

Online lingerie store, Zivame, has launched its new advertising campaign, that showcases solutions for the lingerie shopping woes that most women face across the country.

The films are based on key insights resulting from the research conducted by Zivame with 400 Indian women. The findings revealed that the two biggest problems faced by women while shopping for lingerie offline are:

Compromising on style or size because offline stores have limitations in stock and lack of knowledge on the part of sales assistants

Women might feel uncomfortable and may not be able to freely express themselves in the presence of salesmen

These insights have culminated into the two spots. Both the films are actually a slice of life narrating everyday experiences women have with offline lingerie buying. The ad films created by Famous Innovations will run for a period of four weeks on leading Hindi and English general entertainment, movies, cookery and music channels.

Commenting on the campaign strategy, Sirisha Tadepalli, brand and marketing director, Zivame said, “Lingerie shopping should be an intimate experience which deserves a far more personal and comfortable environment. Every woman should feel good about purchasing lingerie and should not be settling for suboptimal sizes or styles due to lack of choices. Today’s woman is more dynamic, she’s more experimental and seeks to complement her lifestyle with the best. It’s our humble attempt to provide this woman the best lingerie shopping experience that she truly deserves.”

Watch the ads here:

“Online Lingerie shopping is a category that has tremendous potential in India, given the freedom of choice and intimate shopping experience it provides. With its wide range and expertise in lingerie, Zivame is perfectly poised to address the hurdles of the category. With a product offering so strong and relevant, we decided to keep the campaign tone of voice very honest and authentic. We aim to portray Zivame as every woman’s real friend and confidante,” added Shahnawaz Qadeer, creative director, Famous Innovations.

Credits

Agency: Famous Innovations

Production house: Chrome Pictures

Director: Manoj Pillay

Share and Enjoy