Wonderbra introduces sexy new app to compete with racy lingerie rival Victoria …
October 5, 2012 by admin
Filed under Latest Lingerie News
Move over Victoria? Wonderbra is trying out a tittilating new tactic to get buyers to purchase its lingerie.
Wonderbra in the UK’s new Decoder app allows people to see underneath their sexy model’s clothing to see the bodacious bras beneath.
Just download the free app, point it at any of the brand’s advertising and peek beneath beautiful blonde Slovakian model Adriana Cernanova’s outfits.
The lucky viewer sees nothing but the lingerie — and how to buy it, of course.
Wonderbra.eu
WonderbraUK/via YouTube
Uncover Adriana Cernanova secret use the Wonderbra Decoder to uncover Adriana’s secrets.
“Go behind the curtain and let your smartphone see what no-one else can see, review all the colours, check the sizes and buy whatever takes your fancy,” she says in the accompanying video that explains the technology.
While the app is supposed to help women find the perfect bra to wear with any outfit, the brand and the 21 year-old Cernanova will likely attract male fans.
“Let Adriana show you how amazingly sexy, gorgeous and fabulous you can look and feel whatever the occasion with all of the stunning looks from our latest Wonderbra Decoder Campaign,” the ad copy reads.
WonderbraUK/via YouTube
Uncover Adriana Cernanova secret use the Wonderbra Decoder to uncover Adriana’s secrets.
But will the sexy ad attract women — or repel them?
“The James Bond-esque app will undoubtedly be a hit with young men, as it hones in on the quintessential teenage boy’s fantasy- undressing a supermodel,” said Jill Geoghegan, a writer for the fashion business magazine Draper’s. “Unless the brand is relying on boyfriend’s buying gifts for their other halves, I don’t see this x-ray app translating into a rise in sales.”
Others think that the idea gives Victoria’s Secret, with his runway shows and celebrity guest appearances a run for its money.
“By featuring Adriana Ceranova fully-clothed, Wonderbra is sending consumers the message that its lingerie is not just sexy, but that it also serves a purpose,” said Draper’s writer Ruth Faulkner, in her opposing point of view. “Anyone who has ever had lingerie fitted will know that how a bra looks once you are fully clothed, is almost more important than how it looks when you are not.”
