Wirral lingerie business in charity pledge to North West Cancer Research
May 3, 2016 by admin
Filed under Latest Lingerie News
A young Wirral university graduate who recently launched her own line of lingerie aimed at women with breast cancer has announced a charity partnership which will support cancer research.
Morgan Dowler, founder of Love Me and My Secret, has named North West Cancer Research as her first ever charity of the year and will donate a percentage of her profits to the charity in the hopes of finding a cure for cancer.
The 23-year-old entrepreneur set up the company earlier this year, after her mum Amanda, 54 was diagnosed with breast cancer.
Disappointed in the choice of bras on the high street for women following surgery, Morgan researched the market and discovered a gap for lingerie which is both comfortable and attractive.
Following discussions with doctors and surgeons, as well as women who have been diagnosed with breast cancer, Morgan has created a range of bras which are both practical and feminine.
The range is available online and Morgan hopes to roll out the lingerie to high street retailers over the next 12 months.
She selected North West Cancer Research as her first ever charity partner after learning of its commitment to supporting cancer research here in the North West.
She hopes to support various cancer charities on an annual basis, helping support research and treatment programmes for women with breast cancer.
North West Cancer Research is the biggest locally-based funder of cancer research and has committed to funding more than £12.3m worth of research over the next five years – £8.1m of which will be based at the University of Liverpool.
Anne Jackson, North West Cancer Research chief executive, said: “Many of our long standing supporters have undergone breast cancer treatment and know all too well the struggle of finding underwear which not only fits well and is comfortable, but looks nice too.
“It’s inspiring to see someone like Morgan using her own personal story to create something which will hundreds if not thousands of women all over the UK, not just here in Merseyside.”
Every year nearly 58,000 people are diagnosed with breast cancer in the UK, which is the equivalent of one person every 10 minutes. In Merseyside around 343 new cases of breast cancer are diagnosed every year, making it one of the region’s most prevalent cancers.
Morgan said: “My mum’s bravery inspired me to set up this company. She has been given the all clear with her cancer, but I know from her journey how difficult the diagnosis can be.”
