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WHILE men want women to wear skimpy lingerie, ladies would rather opt for a …

July 13, 2014 by  
Filed under Choosing Lingerie

Emily Bendell from Bluebella, which commissioned the research, said: 

“From these results it seems that men associate lingerie with the delights underneath – so they like skimpy pieces, lace, sheer fabrics, plus obvious ties and bows that they can undo.

“Women wear it all the time – so they want to combine comfort, adaptability and performance as well as fabulous aesthetics.”

Bluebella is one of Britain’s fastest growing lingerie brands, famed for its provocative ‘erotic chic’ designs and sold by Selfridges, figleaves, ASOS and via bluebella.com.

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