What Is Cinco de Mayo?
May 5, 2018 by admin
Filed under Choosing Lingerie
Saturday is Cinco de Mayo, a day often mistaken in the United States for Mexico’s Independence Day. In fact, the holiday had its origin more than 50 years after the date associated with the country’s independence. So here’s what you need to know about Cinco de Mayo, including its evolution into a major economic driver for business owners and beverage companies across the United States.
What is the significance of Cinco de Mayo?
Cinco de Mayo, which isn’t widely celebrated in Mexico, commemorates an underdog victory over France in the Battle of Puebla on May 5, 1862. The victory was galvanizing for the Mexican forces — and for those supporting them from afar — but it was short-lived, as France later occupied Mexico for a few years. Still, Cinco de Mayo continued to be celebrated in Puebla and, perhaps more significantly, by Mexican-Americans north of the border.
So when is Mexico’s Independence Day celebrated?
The country’s Independence Day is Sept. 16, now a national holiday. On that day in 1810, a priest named Miguel Hidalgo implored Mexico to revolt against Spain, leading to the War for Independence, which ended in 1821.
When did Cinco de Mayo gain popularity in the United States?
In the early 1960s, many Mexican-American activists entrenched in the country’s growing civil rights movement used the day as a source of pride. Close to two decades later, in 1989, an ad campaign by an importer of beers like Modelo and Corona was introduced around the day. The campaign was initially targeted toward Latinos but eventually broadened with print and TV ads. This year, Corona’s website featured a ticking “Countdown to Corona de Mayo” in the hours leading up to May 5.
