Webinar to Unveil Launch of Astute Solutions Newest Digital Marketing Solution …

August 18 Webcast to launch Astute Solutions’ new digital marketing solution – RealDialog for Facebook.

Columbus, OH (PRWEB) August 01, 2011

Astute Solutions, a social media marketing solutions provider, has announced plans to host a free webcast, centering on the launch of their RealDialog for Facebook application. The hour long webinar, being held Thursday, August 18, 2011 at 1pm, will discuss the benefits of this newest brand management tool, which helps companies and agencies provide a differentiated experience to the fans of their Facebook page.

As an engine that supports the functions and objectives of marketing, customer service, and consumer affairs departments, the new digital marketing offering by Astute Solutions is designed to help companies reach new levels of engagement with their consumers and visitors. Serving as both a conversational agent and a channel for collecting consumer feedback, the Real Dialog for Facebook application works to increase brand loyalty as well as open up new, direct avenues for sales opportunities. Providing customer service, promoting new marketing campaigns or surveying consumers are just a few examples of the wide-reaching benefits of this social media marketing tool.

“Facebook fans are selective in choosing brands to connect with on Facebook. This indicates that brands that engage and provide value will win their attention, affection and support,” said Astute Solutions President, Joseph Sanda “Our newest RealDialog Facebook offering will allow companies to build community with consumers and prospects, while simultaneously driving sales, decreasing shopping cart abandonment and growing brand loyalty.”

During the free, 60-minute webcast, the RealDialog for Facebook application will be revealed in action. An array of scenarios will be discussed, explaining how this social commerce solution can be used across a wide range of industries and markets. These scenarios include:

•     Marketing and Promotional: After the launch of a marketing campaign, RealDialog for Facebook can be used to drive sales and decrease cart abandonment
•     Product Recall: The brand management solution can mitigate consumer anxiety and increasing the accuracy of information shared
•     Consumer Feedback: Companies can direct conversations with their Facebook fans, eliciting specific insight and feedback on products and services
•     User Experience: Companies can develop a user experience which strengthens brand loyalty and decreases the likelihood of fans “hiding” companies’ updates on their Facebook feed

MarComm and Social Media Specialist, Jennifer Hallowes, will lead the webinar. With an extensive background that encompasses more than 12 years in marketing, as well as focused expertise in social media marketing and ecommerce, Hallowes will discuss the use of this social commerce tool and how it applies to the fields of marketing, customer service, and consumer affairs.

Joining Hallowes is RealDialog Product Manager, Liz Shaver. As an experienced social commerce solutions provider, as well as the designer and architect of the RealDialog for Facebook Application, Shaver will reveal how the application was designed to address the obstacles that marketing departments are facing in this today’s digital age.

Persons interested in learning more about the RealDialog for Facebook application are encouraged to register for the Astute Solution’s webcast online at https://www2.gotomeeting.com/register/746477570.

About Astute Solutions

Astute Solutions enables the customer experience management strategies of industry-leading companies around the world. Its customer relationship management, contact center, social CRM, and mobile customer care solutions enhance customer retention, inspire advocacy and increase operational efficiency. With Astute’s solutions, organizations transform cross-channel customer feedback into actionable insight that drives continuous improvement, innovation and competitive advantage. Through high quality, proactive and personalized interactions, they build meaningful and long-lasting customer relationships. To learn more, visit http://www.astutesolutions.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/8/prweb8678278.htm

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