Victoria’s Secret ‘Perfect Body’ Ads Spark Outrage
October 30, 2014 by admin
Filed under Choosing Lingerie
Looks like Victoria’s Secret has some explaining to do!
The lingerie retailer has come under fire after releasing their latest ad for their “Body” line of bras. The ads, which feature the slogan “The Perfect ‘Body’” over photos of VS angels in their skivvies, are appearing in British stores and online in the U.S.
The word “body” is seen in quotation marks to point out the pun (it’s a type of bra offered by the brand), but customers aren’t too thrilled about seeing the phrase on top of women who have one specific body type.
The Twitterverse has spoken out against the company, informing them that every body is a perfect body.
A student named Frances Black, of Leeds University, started a Change.org petition calling for Victoria’s Secret to “apologise and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged.”
“It’s really hurtful to women’s self-esteem. I’d like them to apologise and take accountability for choosing the wrong words for the campaign,” notes Black (who spoke to The Telegraph), who first saw the ads while walking through the Trinity Shopping Centre in Leeds.
The lingerie giant’s “Body by Victoria” bra has been around since the mid-1990s, though it’s never seem to cause a stir quite like this.
At press time, Victoria’s Secret has not made any comments regarding the backlash or the petition.
What do you think of their latest ad? Let us know in the comments below and click through the gallery above to check out more brand blunders.
Follow StyleList Canada on Facebook, Twitter, and Pinterest!
IKEA’s Motivational Mirror Will Help You Feel Your Best
Watch:
