Victoria’s Secret out of line with lingerie ad
October 31, 2014 by admin
Filed under Lingerie Events
Joe Malan
… AND ALL THAT JAZZ
by Joe Malan
Posted: Thursday, October 30, 2014 5:47 pm
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Posted on Oct 30, 2014
Have you seen Victoria’s Secret’s latest ad?
A lot of people have, and, apparently, a lot of them don’t like it.
If you haven’t seen it, I’ll paint you a picture: it shows a bunch of women in lingerie.
OK, so a lot of Victoria’s Secret ads look like that. But the way this one was set up elicited a lot of negative reaction.
Specifically, the ad shows 10 bra-and-panty-clad women lined up in a row with the words “THE PERFECT ‘BODY’” displayed over it. Problem is, all the women in said ad are … pretty skinny.
The idea that Victoria’s Secret is seemingly trying to perpetuate here is the perfect body is one that’s 5-5, weighs less than 100 pounds and has little or no body fat.
That’s wrong, obviously.
It’s sad that, in a world where most companies (a few through public embarrassments of their own) have figured out that a perfect body mustn’t fit the exact requirements above, Victoria’s Secret is perpetuating — unintentionally or not — that mindset.
It’s probably a matter of time before the company pulls the ad, thanks to all the backlash.
But let’s be honest … if there hadn’t been such an outrage, would Victoria’s Secret continue with the ad?
Most definitely.
This kind of ties together with a conversation I had with a former co-worker a couple of weeks ago about body shaming, a term used to describe pieces of art, entertainment or other mediums where someone is told what is and what isn’t the right way to look.
She claimed a song by Meghan Trainor, “All About That Bass,” was a body-shaming song, one that, in a sort of reverse, makes fun of women for being skinny and not curvy.
That’s the succinct version of her argument, anyway.
I think I would agree with her in that body shaming, or whatever you want to call it, has to stop. Whether it’s art, whether it’s music, whether it’s something else, it’s high time people stopped being told how you can or can’t look.
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Thursday, October 30, 2014 5:47 pm.
