True&Co identifies more than 6000 breast shapes and find lingerie to suit each …

The company launched in 2012 as an online fitting room that let customers find a suitable bra using an online quiz, which includes a clever algorithm.

The method was developed by Michelle Lam and Aarthi Ramamurthy and uses information given by a customer in a questionnaire to determine her shape and what kind of bra she should be wearing.

Now that the company has been trading for two years, it has built up a considerable amount of data which has allowed it to personalise bras further and create a colour-coded system called True Spectrum, which looks a little like a paint chart.

‘You would not believe the amount of data our system has to deal with in real time. It knocks us on our butt sometimes,’ chief executive Michelle Lam said.

Now that the company has been trading for two years, it has built up a considerable amount of data which has allowed it to personalise bras further, and create a colour-coded system called True Spectrum (pictured) which looks a little like a paint chart

There are eight different categories on the colour wheel (pictured), which are based on the size, shape and curvature of breasts. ‘Citrine’ is the most common shape, with around 28 per cent of women having full and round breasts

The system claims to help people with smaller rib
cages and large breasts avoid a bra ‘muffin top’, and those with a
shallower chest, dodge painful underwired bras.

There are eight different categories on the colour wheel, which are based on the size, shape and curvature of breasts. ‘Citrine’ is the most common shape, with around 28 per cent of women having full and round breasts.

Lam said that curvature is the most important feature in trying to build a comfortable bra, but it is often overlooked by retailers.

True Co launched two years ago and aims to find the perfect bras for its customers by using a unique algorithm. Different shapes are pictured

She
explained that if women have a flat sternum, underwiring in bras can
cause pain, regardless of how well the rest of the bra fits.

The
duo are still working on perfecting the algorithm, and admitted that
their bras for ‘Mulberry’ type women do not fit as well as they might.

Lam
thinks that as more women take the company’s online quiz, their product
line will diversify and women with more unusual proportions will be
able to buy a bra that really fits them.

‘This
is just the beginning of the future of shopping. TrueCo has only
just scratched the surface on its goal to deliver on the perfect fit,’
she said.

THE SMART BRA THAT TELLS YOU IF YOU’RE IN LOVE

A Japanese lingerie company has created a concept bra that claims to be able to sense when a woman is in love.

Ravijour recently engineered a concept bra that only undoes when ‘true love’ is detected using a built-in heart monitor, that syncs with a smartphone app.

The bra is not currently on sale and there is no indication as to whether it will be made, but the prototype has a front clasp with a sensor and a light that glows pink if the wearer is in love with a person nearby.

In a promotional video, the sensor monitors the smart bra wearer’s heart rate and transmits the data in realtime to an iPhone app using a Bluetooth connection.

An app seemingly processes the data – measuring heart rate elevation using a specially built algorithm as well as pre-set data – and only when a woman’s heart rate is suitably elevated and she is in love does the bra catch open.

While some would-be wearers might worry that any excitement might cause their underwear to ping off, the creators of the bra say that the catch will only be released when a woman is in love so that her Adrenal Medulla (part of the adrenal gland) secretes the hormone Catecholamine, which increases her heart rate.

Japanese lingerie firm Ravijour has engineered a concept bra that only undoes when ‘true love’ is detected using a built-in heart monitor and works with a smartphone app

Share or comment on this article

Comments (16)

Share what you think

• 
  
  Newest
• 
  
  Oldest
• 
  
  Best rated
• 
  
  Worst rated

The comments below have not been moderated.

Who is this week’s top commenter?
Find out now

Share and Enjoy