TOWIE’s Jasmin Walia stuns in elegant lingerie as face of Alexis Smith

Fronting the company’s summer 2015 collection, the 25-year-old TOWIE star stuns in a series of shots as she slips into some of the designs.

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New venture: Jasmin Walia has been unveiled as the face of lingerie and swimwear brand Alexis Smith

Tangerine dream: The 25-year-old TOWIE star will front the brand’s summer 2015 collection

In the pictures, Walia’s brunette hair cascades down her shoulders as she smoulders in what is her main endorsement campaign. 

Taking to Twitter on Sunday to announce the news, the reality television star expressed her excitement the range.

She tweeted: ‘So excited to announce that I am the face of @Alexissmithbras such an amazing shoot and fun campaign…check out the new collection girls!’ 

Beautiful: Jasmin looks great in an orange two lace two piece as her hair cascades down her shoulder

Flower power: The Asian beauty is often the recipient of compliments when it comes to her enviable frame

‘Such an amazing shoot and fun campaign’: Jasmin shared the news of the campaign on Sunday via Twitter

Speaking about her latest venture, Jasmin said: ‘I am absolutely delighted to be the new face of Alexis Smith lingerie’.

Describing the opportunity as ‘a dream come true’, the buxom continued: ‘It’s a dream come true! It’s great that they are now catering for a bigger range of bust sizes so more women can become fans of the brand. 

‘Both the new lingerie and swimwear collections are so pretty – I’m sure they are going to be a huge hit this summer!’

‘I am absolutely delighted’: The new collection is made up of array of beautiful bralets

‘It’s a dream come true’: Walia follows in the footsteps of Amy Childs and Jessica Wright

Following in the footsteps of past and present TOWIE cast members Amy Childs and Jessica Wright, CEO of the brand Alexis Smith asserted that Walia is ‘perfect’ for the collection.

She said: ‘Jasmin looks incredible in the new Alexis Smith swimwear and lingerie collection. She is the perfect model for the brand – she’s stunning and has natural curves in all the right places! 

‘My new bralette collection is suitable for girls with a smaller bust too, so it’s great to finally have a collection that caters for everyone’.

‘She is the perfect model’: Brand CEO Alexis Smith praised Jasmin for having curves in all the right places

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