This Lingerie Brand Put Out an "Open to All" Model Call, and the Resulting Ad …

When U.K. lingerie brand Curvy Kate wanted to cast a new ad campaign, they decided not to turn to a modeling agency. Instead, they put out an “open to all” call for women to model for their “Every Body Is Beautiful” campaign. More than 1,000 women from Australia, America, and the U.K. entered, and the 10 finalists can be seen in the beautiful photo above.

One of the finalists, Megan McGinn (fifth from the left in the photo below), says, “As a teenager I had some experience in the modeling world, however I was soon put off by derogatory comments photographers and stylists would make about my curves. I’ve always loved having an hourglass figure, but the industry made me question myself.” She says that she’s excited to be able to model again in such a body positive environment, where she can help other women love their curves as much as she does.

You can vote for your favorite model here through April 7, 2015, and the brand will announce which woman will be the new face (and body) of Curvy Kate on April 9.