Tech Company Defends Right to Use Lingerie Models for Unrelated Promotions
May 20, 2015 by admin
Filed under Latest Lingerie News
50% off Mondays. Promo Code: 50OFFMONDAY. Limited to first 150 signups. #VPS #COUPON http://t.co/8i23C3VBPQ pic.twitter.com/cdED6bhRqX
— FORTAcloud (@FortaCloud) May 18, 2015
Whoever thinks that a sexy woman in an ad should be wearing or doing something remotely connected to the product they’re advertising is probably not invited to FORTACloud’s brotastically cool Memorial Day barbecue.
FortaCloud is a tech company — total shocker — that provides server and cloud computing solutions and also pictures of hot girls. A few of their followers and Salon’s Jenny Kunter spotted that they used a picture of a giggly woman in bra, panties, heels, and a bangle on a bed to get some eyeballs on their discount tweet.
.@FortaCloud What the hell does a picture of a half naked woman draped on a bed have to do with discounted hosting? How is this not sexist?
— Richard Price (@RichardPrice) May 18, 2015
People were quick to call the company out on how sexist this was. But according to FORTACloud, it’s totally not sexist, you melodramatic crybabies. They corrected everyone by pointing out that it’s a widely accepted business practice to get a man’s attention with boobs. Even more convincing, most of their customers are dudes, so what kind of picture would they use instead? A woman using the interwebs?? A potato? What other choice was there aside from this picture of a woman giggling about all the sex she’s about to have with you? Unfortunately, the other sexist ad they used as an example showed the woman actually using related products.
But to clear things up once and for all, the company posted the definition of sexism from the dictionary, which doesn’t say ANYTHING about objectifying a woman to sell computer solutions. So maybe we should all hit the books before calling out a company for blatantly abusing a photo of a lingerie model. See how this hilariously pathetic fight for this time-honored advertising tradition continued below.
@RichardPrice Well, 99% of our customers are male between the ages of 18 and 42, similar to another industry. See https://t.co/KvuH8MlEWo.
— FORTAcloud (@FortaCloud) May 18, 2015
@FortaCloud And that justifies using sexism to sell an unrelated product? “But they do it” isn’t exactly a valid excuse.
— Richard Price (@RichardPrice) May 18, 2015
@RichardPrice I don’t believe it falls under the definition of sexism. http://t.co/rdfOy9j795. Sorry if we offended you.
— FORTAcloud (@FortaCloud) May 18, 2015
@randompunter @RichardPrice According to Wikipedia, advertising with images of beautiful girls is sexism. Certainly, we are one among many.
— FORTAcloud (@FortaCloud) May 18, 2015
[Salon]
