Greggs takes on Krispy Kreme
September 1, 2011 by admin
Filed under Latest Lingerie News
Marketing Week’s stable of bloggers offers comment, insight and observations on a variety of topics from the fast-moving world of marketing. But we also want your opinion so please join in. Marketing Academy official blog
Share and Enjoy
How Brands Should Think About Facebook: a Loyalty Program
September 1, 2011 by admin
Filed under Latest Lingerie News
A few years and several billion dollars of ad spending into the era of Facebook marketing, it’s getting clearer what it’s all about for big, established brands — a loyalty program rather than a customer-acquisition tool. <!––> Research by DDB Worldwide and Opinionway Research finds 84% of a typical brand’s Facebook fans are existing customers. […]