When Businesses Use Social Media: How Much Is Too Much?

By now, most businesses know they should have a presence on Facebook or Twitter. But the more digitally-savvy businesses often ask, How many? Should you have only one Facebook page? Or multiple ones? While some brands, like JetBlue, are represented by a single corporate Facebook page and a single Twitter account, other brands, like Dell, […]

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Burberry dedicates 60% of marketing spend to digital

Marketing Week’s stable of bloggers offers comment, insight and observations on a variety of topics from the fast-moving world of marketing. But we also want your opinion so please join in. Marketing Academy official blog

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