Marketing mistake: JC Penny pulls t-shirt for pretty (but dumb) girls
September 2, 2011 by admin
Filed under Latest Lingerie News
Ooops. According to Deborah Belgum, senior editor for California Apparel News, and Ellie Krupnik at The Huffington Post, JC Penney just made a big marketing mistake with a little t-shirt. The garment in question, which was taken off the retailer’s website 8/31/2011, was a long-sleeve white tee. This message was woven in between heart and […]
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Storyteller App Turns Facebook Posts Into Sponsored Stories [PICS]
September 2, 2011 by admin
Filed under Latest Lingerie News
Social brand marketing service Wildfire has launched a Facebook App focused on creating better content for Facebook’s Sponsored Stories. Facebook launched Sponsored Stories in January and pitched it as a more social and engaging ad format. Brands can turn user activity such as checkins, wall posts and likes into a small advertisement that appears to […]