The Big Reason for Yahoo’s Woes: Marketers Fleeing to Social Media

If there’s a single reason why Yahoo gave CEO Carol Bartz the ax yesterday, it’s that she was unable to recharge Yahoo’s growth. And more than anything, that’s because Yahoo is AWOL from social media, where it’s now becoming clear that marketers are spending more and more of their ad budgets. According to a new […]

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Grouponan Ordinary Company for a Revolutionary New Era

Groupon is a fundamentally new phenomenon—a Net-enabled conventional company. It is the signature company for a new era, in which technology companies are, quite remarkably, becoming ordinary. Another way to think of it is that ordinary companies now have no choice but to become technologized. Two-year-old Groupon is emblematic of an age when technology competence […]

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