Before Or After The Form? Balancing Lead Generation & SEO Strategy
September 8, 2011 by admin
Filed under Latest Lingerie News
Recently, our company started working with a client launching a new B2B website, which incorporated a membership-based conversion action (IE, member registration). As we went through the checklist of SEO best practices for launch, a question arose on the visibility of content marketing assets being created. Where would the value-added material our client was developing, […]
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Building the Case for a Bigger Social Media Budget
September 8, 2011 by admin
Filed under Latest Lingerie News
What is the value of our social communities and why should we invest more in social media advertising? Those are the two most often asked questions of marketing executives worldwide. For now, the value of one’s community is nearly always just an estimate, and advertising on social networks, despite impressive growth, can be still be […]