Social media important for consumer engagement

Subscribe For Updates Home Industry News B2B Marketing News2011-08-02 Tweet For years now, people in the marketing field have been quick to jump on the social media bandwagon. Many have used sites such as Twitter and Facebook to better engage with consumers and help drive business through digital promotion. According to a recent study by […]

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Facebook launches Marketing API Program

Advertisers have so far had limited options when it comes to scaling ad campaigns on Facebook. That could soon change as the social network has officially launched its Marketing API Program. The program gives companies access to Facebook’s advertising platform, enabling the creation of tools that make it possible to build and manage campaigns in […]

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