Nielsen Wants to Change the Way We Measure Facebook Success
August 3, 2011 by admin
Filed under Latest Lingerie News
Measuring success is one of those social media marketing sticking points that still has most people baffled. Traditional online metrics such as measuring click-throughs doesn’t really give you the full picture because a lot of social media campaigns are about awareness, not action. In other words, they function more like TV commercials than banner ads. […]
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Randi Zuckerberg Leaves Facebook, Starts Own Company
August 3, 2011 by admin
Filed under Latest Lingerie News
Facebook Director of Marketing Randi Zuckerberg, the sister of founder Mark Zuckerberg, has decided to leave Facebook to start her own company. Zuckerberg’s new company, RtoZ Media, will focus on helping companies become more social. “My goal is to launch my own innovative programming and work with media companies to develop their programming in new, […]