Marketing to college kids: It pays to sway

Photos by Ryan Stone | Special to The Roanoke Times Donald Heath arranges textbooks at Volume Two Bookstore in University Mall. In a National Retail Federation survey, 44.6 percent of those surveyed said they will spend less on sending kids back to college this year because of the state of the economy. At University Bookstore […]

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Worried drug firms losing Facebook protections

Relationship status: “It’s Complicated.” Facebook and the pharmaceutical industry have had an uneasy partnership in recent years. Many drug companies didn’t even join the site until Facebook gave them a privilege that others do not have – blocking the public’s ability to openly comment on a page Wall. But that’s about to change. In a […]

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