Marketing Misstep: Nivea Pulls Ad That Sparked Racial Controversy
August 19, 2011 by admin
Filed under Latest Lingerie News
According to Nivea, the shaggy, disheveled look is out. But in an attempt to relay that message, the skincare brand is in the midst of a public-relations blunder for releasing an ad that many believed was racist. The contentious print ad, which appeared in the September issue of Esquire, shows a well-groomed black man about […]
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Ford and Twitter Talk Keys to Marketing to Millennials
August 19, 2011 by admin
Filed under Latest Lingerie News
For Ford, millennials — which the car maker describes as people between the ages of 16-32 — are a challenging proposition. Never mind buying a car — this generation is getting drivers licenses later, and less often, than previous generations. <!––> But when it comes to Twitter, millennials are over-indexing. Twitter’s director of sales marketing, […]