Do Facebook Pages Work? – Blogs – Community – ERE.net

A recent report from Forrester Research has concluded that Facebook is not a major force in e-commerce. After surveying over 20 technology retailers and marketers, Forrester found that having a Facebook Page provided “little benefit” to …

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Forrester Says Facebook Commerce Won't Take Off

While Facebook provides a highly effective advertising platform, commerce on the social network might not take off, according to a report by Sucharita Mulpuru, an analyst at Forrester Research. She wrote that email has better customer …

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