Sydney Course – Social Media & Internet Marketing Fundamentals

If you need to get yourself up to speed with the fundamentals of
internet marketing and social media marketing, this workshop is for
you. The session is entirely web based, utilising detailed, live
online demonstrations and case studies; PowerPoint won’t get a look-in
(bad news for all the slide junkies out there).

This is the same workshop that has recently been delivered to
organisations such as NRMA, Nestle and The Sydney Harbour Foreshore
Authority.

Date: Thursday, September 8th, 2011

Venue Location: Macquarie Graduate School of Management (MGSM), 37 Pitt St, Sydney 2000.
Format: Informal and limited to 22 people.
Refreshments: Morning tea, lunch and afternoon tea are provided.
Takeaways: A workbook and a 4GB USB stick jam-packed with
internet marketing social media books, videos, whitepapers,
podcasts and manuals.
Connectivity: There is a wireless internet connection available at no charge if you wish to bring your laptop.
Who should come along: Anyone with at least one foot in the twenty-first century.

Cost: $645 + GST

WORKSHOP PROGRAM

1. YOUR ORGANISATIONAL WEBSITE – GETTING MORE JUICE FOR THE SQUEEZE

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• Master the fundamentals of SEARCH ENGINE OPTIMISATION – substantially increase the quality of search traffic to your website for lead generation and direct sales.

• Position search aligned KEYWORD CONTENT across your website using a
  market segmentation page structure (find out why you and not your IT
  support person or agency needs to take responsibility for this).

• Drive local search traffic to your website by claiming and
  optimising your GOOGLE PLACES BUSINESS LISTINGS for all of your branch,
  shop, office, or warehouse locations.

• Engage your website visitors and keep them coming back with INTERACTIVE CONTENT such as streaming video and audio.

• Set-up GOOGLE ANALYTICS to measure and report on the effectiveness
  of your online activities – organic search, paid advertising and social
  media – as measured by your own website conversion goal data.

 

2. CONSIDERED SOCIAL MEDIA – NOT A BLIND JUMP ONTO THE BANDWAGON

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• Examine the various ways SOCIAL MEDIA CAN BE STRATGEICALLY APPLIED
  within your own organisation: as a market research ‘listening post’, for
  marketing communications outreach, for industry thought leadership, or
  as a customer service/ engagement touch-point.

• Think beyond ‘the bird and the book’. There’s more to social
  media than TWITTER FACEBOOK – incorporate power platforms such as
  YOUTUBE, LINKEDIN and BLOGS into your social media strategy. And what
  of GOOGLE+ – Google’s social network play?

• Integrate social networking, sharing and recommendation functionally
  into your own website pages with embeddable SOCIAL MEDIA BUTTONS from
  Facebook, Twitter, LinkedIn and Google. Examine the principal
  motivations behind why people share their content and ideas with one
  another online.

• Use the FACEBOOK AND LINKEDIN AD CAMPAIGN platforms for micro-targeted social media advertising.

• Blog for business – WHAT TO BLOG, to whom, and who inside your organisation should (and shouldn’t) be posting.

3. ‘CONTENT MARKETING’ – HOW TO GENERATE BUSINESS BY GIVING IT ALL AWAY FOR FREE

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• Establish your organisation, or yourself, as a thought leader or
  subject matter expert within your industry sector by publishing layers
  of RELEVANT, FINDABLE SHARABLE content to the web. Applicable to
  both ‘business to consumer’ and ‘business to business’ organisations.

• Build a repository of search optimised multimedia content to serve
  as a QUALIFIED LEAD GENERATION MAGNET (‘blended search optimisation’).

• Lift the off-line PROFILE CREDIBILITY OF YOUR BRANDS by
  firstly educating and informing potential customers or clients online.

4. ONLINE PR REPUTATION MANAGEMENT – THE INTERNET HAS CHANGED THE RULES

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• Issue your own real-time ONLINE PRESS RELEASES to your target audiences.

• Manage the growing wave of GOOGLE REVIEWS appearing against business names and brands online.

• Learn how to set up an automated ONLINE MONITORING for your brand, industry terms, and all competitor online activity.

• Deal with NEGATIVE ONLINE BRAND MENTION – consider the response alternatives of ‘fight, flight or flood’.

FACILITATOR – TIM MARTIN

In addition to consulting on internet marketing and social media, Tim
is an international conference presenter, university guest
lecturer, and multi-award winning speaker for CEO group The Executive Connection. His two businesses are Melbourne based consultancy 2 Sticks Digital, and training arm NET:101.

ABOUT NET:101

NET:101 is the education training services arm of Melbourne based consultancy, 2 Sticks Digital.
Established in 2009, NET:101 provides internet marketing and social
media courses for executives, drawing upon the experience of some of the
best educators in the industry.

We empower marketers and corporate communicators; or conversely, we
disempower agencies, IT execs, or anyone who deliberately keeps their
clients or colleagues sitting in the wilderness. Digital divides are
unacceptable.

For booking information, click here.

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