Style: JC Penney teams up with Elle Macpherson on lingerie collection

AP photo

Style: J.C. Penney teams up with Elle Macpherson on lingerie collection

Elle Macpherson models her lingerie collection that’s available at J.C. Penney.

Posted: Sunday, May 11, 2014 12:00 am

Style: J.C. Penney teams up with Elle Macpherson on lingerie collection

Associated Press |

NEW YORK — J.C. Penney is hoping that some supermodel magic will win over shoppers in the lingerie department. The beleaguered department store chain has launched an exclusive lingerie collection in the U.S. with a partnership with Elle Macpherson, who, along with Christy Turlington, Cindy Crawford and others defined a new generation of supermodels in the 1980s.

The collection, called The Body by Elle Macpherson, which refers to her nickname, offers bras and panties in mostly cotton. Its emphasis is on the smoothest, most precise fit that can be worn every day.

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Sunday, May 11, 2014 12:00 am.

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