StrongMail Expands Client Services Team to Help Marketers Drive Greater …

REDWOOD CITY, CA, Sep 06, 2011 (MARKETWIRE via COMTEX) –
StrongMail, a leading provider of interactive marketing solutions
for email marketing and social media, today announced the expansion
of its client services team, which now includes more than 70
experienced professionals providing StrongMail clients with strategic
account guidance and comprehensive agency, email deliverability and
technical services. By effectively aligning its services to meet the
needs of its fast-growing client-base, StrongMail is empowering its
clients to drive greater engagement and ROI through more relevant,
timely and integrated programs for email marketing, social media,
mobile and other emerging channels.

“As brands look to boost the performance of their existing email
marketing programs and successfully expand into new channels, it is
essential that they have access to an expansive set of services
delivered by true industry experts — and that’s exactly the kind of
team we’ve built here at StrongMail,” said Tal Nathan, vice president
of client services at StrongMail. “By wrapping StrongMail’s proven
technology with all the email marketing services a company needs to
exceed their marketing objectives, StrongMail provides marketers with
the ideal relationship for ensuring ongoing success.”

Since acquiring the New York-based interactive agency Magnetik in
July 2010, StrongMail has grown its agency services by 60% year over
year, including strategic, creative and full-service implementation
services. With the appointment of Chris Marriott as VP of Agency
Services announced earlier this month, StrongMail continues to invest
in providing enterprise-class services that enable its clients to
move interactive marketing to the center of their marketing strategy.

StrongMail’s comprehensive services also continue to provide critical
assistance in accessing the customer data that is necessary to drive
relevant and targeted campaigns, as well as the email deliverability
expertise to get those campaigns delivered to the inbox. By relying
on StrongMail’s products and services, StrongMail’s clients are
embracing new levels of automation and efficiency that are increasing
program performance while streamlining process and reducing costs.

The strength of StrongMail’s solutions, a world-class support
department and a thriving customer community are responsible for a
record renewal rate and an 89% customer satisfaction rating,
according to an August 2011 StrongMail customer survey. This
satisfaction is also validated by more than 30 successful upgrades to
StrongMail’s recent Message Studio 6.0 release within the last 60
days.

The rapid adoption of Message Studio 6.0 underscores the market need
for a powerful lifecycle marketing solution that makes it easy to
launch multi-step email marketing campaigns with drag-and-drop
simplicity. Today, nearly half of StrongMail customers are currently
using its technology to send sophisticated lifecycle marketing to
nurture customer relationships and drive higher conversions.

The success that StrongMail’s customers are having with its products
and services is exemplified by its 2011 Forrester Groundswell Award
nominations for Discover Financial Services and Castrol. Spark,
StrongMail’s customer community, is also nominated in the B2B
category for its success in helping to reduce StrongMail clients’ use
of technical support by 50%, while enabling them to maximize the
success of their interactive marketing programs.

About StrongMail Systems, Inc.
Every day, StrongMail is empowering
leading brands to engage and grow their customer base through email
marketing and social media. From the world’s largest enterprises to
the hottest daily deal sites, StrongMail is helping smart marketers
boost the performance of their programs with cutting-edge lifecycle
marketing capabilities and the ability to deliver millions of highly
personalized messages in minutes. Our products and services provide
end-to-end solutions for such notable brands as Travelocity, Netflix,
Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at

www.strongmail.com , or follow us online at
www.twitter.com/StrongMail
or
www.facebook.com/StrongMail .

SOURCE: StrongMail

Copyright 2011 Marketwire, Inc., All rights reserved.

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