Stella McCartney Shows Her Support for Breast Cancer Awareness With a New Post …

Photographed by Irving Penn, Vogue, October 2007

Stella McCartney has long been at the fashion world forefront when it comes to breast cancer awareness, having lost her mother, Linda, to the disease in 1998. Now, in honor of Breast Cancer Awareness Month in October, the designer is doing good by doing what she does best: helping women to look and feel confidently beautiful. With the unique needs of double mastectomy patients in mind, McCartney is introducing a bra that provides all the functionality a woman needs after the procedure, while offering something far more rare: a delicate and feminine piece of lingerie that’s deeply attuned to the emotional impact of the surgery recovery process.

For those who are intimately familiar with the bra alternatives currently available to post-mastectomy patients—clinical-looking contraptions in a spare palette of harsh nudes and whites—it’s a welcome breath of fresh air. Called the Louise Listening, after Linda McCartney’s middle name, Louise, the soft blush-color cotton bra with white-lace trim provides compression for the healing process. A zip front makes it easy to slip on and off, while the deep-sided, underwire-free design was calibrated with maximum comfort in mind. Proceeds will benefit the Hello Beautiful Foundation’s efforts to build a center in London for women with the disease and their families. “Cancer and mastectomy cannot destroy you, they cannot win,” McCartney says. “We want to deliver on all fronts by providing technical support and comfort while women heal, without sacrificing on style, fashion, femininity, and fit. We wanted to give all of that to the woman who is battling through this.”

Stella McCartney Louise Listening bra, $125; available exclusively on stellamccartney.com on October 1.

Photo: Courtesy of Stella McCartney

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