‘Stand Up For Fit in 2014′ – Phase Two
May 3, 2014 by admin
Filed under Choosing Lingerie
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MUNICH, May 1, 2014 /PRNewswire/ — Triumph, ‘The Maker of Lingerie’ since 1886, is proud to announce the launch of an animated series based on its pioneering ‘Stand Up for Fit’ campaign; a brand commitment to fit over 100,000 women worldwide, and educate them on the importance of getting the correctly fitting bra.
Triumph, the brand which has been listening to women for over 127 years, discovered there were three million online searches each month to find the perfect fitting bra and set out to conduct a survey of women in order to find out more.
Despite finding that concerns included comfort, shape and fit, all ranking in the top attributes when choosing lingerie, a large proportion of these women admitted to wearing the wrong bra size knowingly. Women spend an average of just $145 a year on lingerie compared to other size specific wardrobe essentials such as shoes, where women spend an average of $660 a year.
For phase two of the ‘Stand Up for Fit’ campaign, Triumph has created a unique series of animations to illustrate these insights and lingerie frustrations of women around the globe in a light-hearted and empathetic tone.
The animation series all serve a common purpose, which is to demonstrate how well Triumph understands women and empathizes with their stories and needs around lingerie. The scripts have been written in a stand-up comedy style, projecting a very new and dynamic tone of voice for the lingerie industry.
The animations guide consumers to discover the perfect Triumph lingerie solution for each problem and to encourage consumers to book a fitting appointment or go online to triumph.com/fit to find their perfect fitting lingerie.
Eszter Szijarto, Head of Brand Marketing at Triumph comments:
“At Triumph we are very serious about creating high-quality lingerie to fulfill our consumer’s needs. We wanted to give women a voice in recognition of the survey conducted and guide them to the solution to their frustrations with entertaining and witty storyboards such as ‘The Wire Surprise’ and ‘The Bra Breakdown’.”
Discover your perfect fit and be inspired by our SUFF film at www.triumph.com, #StandUpForFit
CONTACT: Triumph International
Mikaila Koenig
Mikaila.koenig@exposure.net
646.895.7017
Video – http://youtu.be/5ilaMN4KWEQ
Video – http://youtu.be/DEYKfWC1gHw
Photo – http://photos.prnewswire.com/prnh/20140501/83147
SOURCE Triumph
RELATED LINKS
http://www.triumph.com
