SpyderLynk Unveils Social SnapTags to Optimize Mass Marketing Via Social …

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SpyderLynk announced the launch of Social SnapTags, a new solution that helps marketers to use social icons, made interactive with the SnapTag Code Ring technology, for mass marketing by activating social connections with mobile consumers.

Nicole Skogg, CEO of SpyderLynk said in a release, “Social SnapTags allow marketers to leverage their mass marketing to drive connections with socially active consumers. With the marriage of SnapTags and social media networks, brands are now more equipped than ever to engage and build sustainable relationships with consumers.”

A marketing technology company SpyderLynk worked with Glamour to provide its innovative technology for the magazine’s September “Friends” issue. SpyderLynk is the creator of SnapTag, a logo-centric 2D mobile barcode.

It was revealed that Social SnapTags will be deployed throughout Glamour on editorial and advertising pages. This is expected to enable and incentivize consumers to join brands’ social networks, said officials.

Social SnapTags include Facebook (News – Alert) or Twitter icons that are located on pages using which consumers can express their feelings with LIKE or FOLLOW a brand, a celebrity or an editor. Also consumers having an Android or iPhone (News – Alert) can scan the Social SnapTag with the Glamour Friends and Fans app. Consumers who have a standard camera phone can take a snap and send a picture of the Social SnapTag to the designated short code to get more details.

According to SpyderLynk sources consumer engagement can be further enhanced as marketers get to incentivize consumers who LIKE their brands by offering exclusive offers like access to sweepstakes entries, special content, free samples and discounts. All the magazines covers of Glamour’s September issue will feature a SnapTag that will offer readers exclusive content about its cover star, Rihanna.

Jenny Bowman, Glamour executive creative services director added, “By incorporating Social SnapTags into Glamour’s new Friends Fans app, we were able to give both our advertisers and readers immediate gratification and a smart way to connect brands to all their key social networking sites.”

Using these SnapTags consumers can follow Glamour editors on Twitter (News – Alert), score discounts and get exclusive access to celebrity chats and behind the scenes videos on Glamour’s Facebook page. Most advertisements will also feature SnapTags which will offer consumers promotions such as gift cards, discounts, coupons, free overnight shipping for life and so on.

The tool also allows consumers to share brand offers with their friends by activating a Facebook post, Tweeting or e-mailing via a mobile phone. This further extends the coverage of the Social SnapTag campaign, said officials.

SpyderLynk announced recently that Toyota Motor Sales U.S.A., Inc., is adopting its 2D mobile barcode technology across multiple marketing and branding initiatives to engage consumers throughout the United States.

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Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jennifer Russell

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