Spanx debuts jeans, leaves us confused
July 31, 2014 by admin
Filed under Lingerie Events
But even with all that affection, one had to wonder if women would be willing to wear dungarees with the Spanx name emblazoned on the waistband. After all, it’s one thing to make a charming, self-deprecating joke using Spanx as the punchline. It’s another to put the name on a billboard as prominent and personal as one’s derriere — a place typically reserved for expressions of prestige, cool or exclusivity — not saddlebag-reducing pragmatism. But that concern has been rendered, if not moot, at least not so fraught, thanks to the company’s esthetic decision to have, as the brand’s only identifying marker, a bright red Spanx rivet on the back pocket.
