Soon You Can Shop For Lingerie Out Of A Truck
December 31, 2015 by admin
Filed under Latest Lingerie News
Lots of brands have hit the road in the past two years to sell clothes in the compact digs of a kitted-out truck or RV, including Cynthia Rowley, Alice + Olivia, Michael Stars, and Soludos, plus vintage sellers and indie boutiques. But underpinnings haven’t been on the move — until January. That’s when lingerie e-tailer TrueCo. will launch its Try-On Truck; the journey will begin in San Francisco on January 12.
Expect gratis 30-minute bra fittings based on your breast shape in lieu of the band or cup shape; there are no measuring tapes involved. The customized space is meant to evoke a boutique filled with “the breezy warm feel of California sun on weathered wood,” according to a press release. The pint-sized digs include four fitting rooms for sampling a selection of TrueCo.’s well-curated bras, which are selected based on the fitting as well as the results of a five-minute Fit Quiz that customers will take before hopping aboard. You can book a free appointment here; any bras you buy will be shipped to your home.
“We created a live version of our personal fitting experience, inspired by the ‘tiny homes’ movement. We wanted women to feel at home in our mobile shop,” Michelle Lam, TrueCo.’s CEO and founder, told Refinery29. “We’re pioneering ‘nomadic retail’ to transform the way women shop for lingerie.”
After an inaugural stop in San Francisco, the Try-On Truck will hit a few stops in Northern California and then head south to Los Angeles. Next up, it’ll stop in other SoCal spots, like San Diego and Orange County, followed by a cross-country journey. Visits to Arizona, a trio of Texas cities (Austin, Houston, and Dallas), and Chicago will be made by the bra purveyor, and then there will be a handful of East Coast stops, including Washington, D.C., New York, New Jersey, Connecticut, and Boston.
