Social media important for consumer engagement
August 3, 2011 by admin
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Industry News B2B Marketing News2011-08-02
For years now, people in the marketing field have been quick to jump on the social media bandwagon. Many have used sites such as Twitter and Facebook to better engage with consumers and help drive business through digital promotion.
“In spite of the fact that social media marketing feels like old news, almost all of the people surveyed said they thought it was still gaining momentum,” wrote Cynthia Boris, in an article for Marketing Pilgrim. “More than half said they were shifting money away from other forms of marketing and they thought they were getting better at using social media.”
In addition, companies can engage with customers in other ways as well. Many have been using quick response codes on fliers, which enable users to scan their phones and get information and money-saving deals.
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