Social Marketing Hub Announces Social Reach of Over 200 Million

BURLINGTON, MA, Sep 08, 2011 (MARKETWIRE via COMTEX) –
Awareness, Inc., provider of on-demand social marketing management
software (SMMS), announces a social reach milestone of over 200
million social profiles.

Awareness, Inc., creators of the Social Marketing Hub, a SaaS tool
that allows businesses to publish, manage, and measure across social
media channels, said the 200 million social profiles represent the
social reach of all active channels of their clients. Social reach is
defined by Awareness, Inc. as the total number of subscribers across
all applicable channels — Facebook fans, Twitter followers, YouTube
and Flickr subscribers, etc. — for all of their customers.

With each individual of this large audience able to interact with
Awareness, Inc. clients, the Social Marketing Hub continues to make
management and reporting of this engagement easy for clients by
centralizing all activities and offering a straightforward reporting
process that allows individual clients to drill down on their
cross-channel reach by channel, page or even individual comment.

This large and continuously growing measurement also points to
increased opportunities for clients to engage with new or potential
fans. Awareness, Inc. also reports that 1 out of every 2 responses
measured between clients and their constituents were with new
visitors or fans. Both of these growth areas indicate the Hub’s
ability to create meaningful interactions between client companies
and their networks.

“This large reach further supports the fact that our social marketing
tools are not only allowing our clients to create more and more
valuable connections with their audience, but also that they make
that process effortless,” comments Mike Lewis, Vice President of
Marketing and Sales at Awareness, Inc. “Our clients are seeing
expansive growth in their social media programs, and the success of
these programs is directly related to use of the Awareness platform
to monitor, measure and improve campaign processes, something we are
very proud to support.”

The Social Marketing Hub enables the posting of content to a wide
array of major social media platforms, including WordPress, Twitter,
Facebook, Flickr, YouTube, Slideshare and foursquare. The platform
allows clients to measure comments and engagement with users across
all platforms, gather public information about their users and
centralize this body of data within the Social Marketing Hub, where
it can be further analyzed and applied to social marketing programs.

Interested in learning more or seeing the Hub in action?

Information and Demos

        
        --  Register to attend one of our live demos of the Awareness Social
            Marketing Hub
        --  Request your own demo of the Awareness Social Marketing Hub
        --  More information about the Awareness Social Marketing Hub
        
        

Connect with Awareness

        
        --  Twitter: Follow us on Twitter
        --  Facebook: Please "Like" our Awareness, Inc., Social Media Marketing
            Best Practices and Social Media Marketing Mavens pages
        --  LinkedIn: Join our Social Media Marketing Mavens Group
        
        

About Awareness
Awareness is the leading provider of enterprise-class,
on-demand social marketing management software (SMMS) for marketers
to publish and manage social content, engage with their audience and
measure the effectiveness their social media activities across
multiple social media channels. The Awareness Social Marketing Hub is
built upon Awareness’ expertise with some of the world’s leading
brands and marketing agencies including MLB, Sony Pictures, Comcast,
Likeable Media, Associated Press, Cox Communications, Mindjumpers and
American Cancer Society.

Backed by NorthBridge Venture Partners, Awareness is headquartered in
Burlington, Massachusetts.

About The Awareness Social Marketing Hub
The Awareness Social
Marketing Hub is built to address the challenges marketers face
managing multiple social channels. The Social Marketing Hub is the
first enterprise-class application for serious marketers who want to
plan, implement and measure meaningful social media strategies across
the organization.

        
        Media Contact
        
        Mike Lewis
        Phone: 781-270-2400
        mike.lewis(at)awarenessnetworks(dot)com
        Twitter: @bostonmike and @awarenessinc
        
        
        

SOURCE: Awareness, Inc.

Copyright 2011 Marketwire, Inc., All rights reserved.

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