Shh! Lingerie Isn’t Victoria’s Secret Top Seller
May 24, 2015 by admin
Filed under Latest Lingerie News
Victoria’s Secret Supermodels Lily Aldridge and Jasmine Tookes pose for the debut of So Obsessed and Very Sexy Bare at The Victoria’s Secret Swim Special at Sunset Marquis Credit: Brian To/WENN.com
When you think of Victoria’s Secret’s, most envision lingerie. But it turns out bras and panties aren’t the most successful products for the company.
Actually Victoria’s Secret’s swimwear sales are number one. Sales for swimsuits by the brand jumped more than 10 percent in the first quarter, compared with an overall sales increase of five percent, CEO Sharen Jester Turney told investors on a recent conference call.
Besides its sexy lingerie, Victoria’s Secret is becoming known for having the best selection of swimwear on the market currently. In fact, its Sport line grossed between $200 and $250 million in annual sales from $0 two years ago, according to Morgan Stanley. And analysts predict the brand could eventually grow to $1 billion. As such, Victoria’s Secret is moving to add the Sport line to 150 more stores this spring.
“We’re very excited and very pleased with our sport business, especially in our bra category,” CEO Sharen Jester Turney told investors. “That’s where we’ve been putting a lot of our emphasis and seeing tremendous growth.”
Victoria’s Secret lingerie line isn’t doing too shabby either. The brand controls 35 percent of the US lingerie market, reports Business Insider.
