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Serena Williams strips down to shoot campaign for Australian lingerie label Berlei

November 20, 2014 by  
Filed under Latest Lingerie News

Bianca Soldani for Daily Mail Australia

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She’s had no shortage of television experience as a world renowned tennis champion.

But current number one seed Serena Williams stepped in front of the camera for a different reason recently.

The 33-year-old sporting star showed off her toned figure and enviable curves as she shot a TV campaign for Australian lingerie brand Berlei.

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'I love my curves': Serena Williams shows off her taut tummy and stunning curves in a campaign for Australian lingerie brand Berlei

‘I love my curves’: Serena Williams shows off her taut tummy and stunning curves in a campaign for Australian lingerie brand Berlei

Despite the somewhat intimidating prospect of stripping down to her smalls, Serena told the Daily Telegraph that she felt comfortable in her own skin. 

‘I’m a normal woman – I can get self-conscious. But I think that is just natural for women to feel that way,’ she said. 

‘I have learned to be proud of my curves and to embrace them. It’s important to love who you are and realise that you’re beautiful, no matter what society says.’

The brand’s senior marketing manager Kellie Warwick told Daily Mail Australia that Serena was a natural on set in Miami. 

‘She was without a doubt a natural behind the camera and was an absolute delight to work with,’ she said, ‘She is such a professional!’ 

‘The entire Berlei team loved working with Serena on our latest sports bra campaign, The Bounce Masters. We are delighted to have one of the world’s best female athletes (and a supreme master of bounce) representing Berlei Australia.’  

Stripping down: The sports star shot her first TV ad for the brand in Miami at the end of last month

Stripping down: The sports star shot her first TV ad for the brand in Miami at the end of last month

Can get self-concious: The tennis champion says she has learnt to feel comfortable in her own skin and love her curves

Can get self-concious: The tennis champion says she has learnt to feel comfortable in her own skin and love her curves

The ad, which is due to be released in time for Serena’s appearance at the Australian Open in January, is the first the 18-time grand slam champion has done for the label after first signing on as a sports bra ambassador in 2013.

Behind-the-scenes images from the set see Serena draped in a long dressing gown as she prepares to shoot a take.

Sporting a flawless beauty look, she wears a sultry feline flick of black eye liner and flaunts a short blonde haircut full of bouncing curls.

The tennis star has also recently done a photo shoot with the brand that sees her pose in a range of different underwear sets.

One image sees her showing off her taut tummy and toned thighs in a matching black bra and pair of briefs while a printed bomber jacket is draped over her shoulders. 

Sport star-turned-lingerie model! Serena models a range of bras in a photo shoot for the brand while her television ad will be released in January Sport star-turned-lingerie model! Serena models a range of bras in a photo shoot for the brand while her television ad will be released in January

Sport star-turned-lingerie model! Serena models a range of bras in a photo shoot for the brand while her television ad will be released in January 

Lights, camera, action! The 33-year-old is seen wrapped in a dressing gown in behind-the-scenes images from the set

Lights, camera, action! The 33-year-old is seen wrapped in a dressing gown in behind-the-scenes images from the set

Ready for her closeup: She sports a short blonde haircut and sultry eye makeup in the commercial 

Ready for her closeup: She sports a short blonde haircut and sultry eye makeup in the commercial 

She dons a sophisticated blazer over a high-waisted pair of briefs in another shot and slips into a tight-fitting pencil skirt in a third.

Serena has been quite vocal lately about her relationship status saying she wants to settle down and start a family. 

When asked if she wants to settle down during a Twitter QA earlier this month, she wrote: ‘Desperately. My time will come.’

Another fan asked if she was single and she replied: ‘Not by choice.’ 

It’s hard to imagine the talented beauty will struggle to attract a suitor when her ad goes to air in Australia at the beginning of next year.

Beach body! After recently saying she's single, Serena posted this bikini snap to Instagram 

Beach body! After recently saying she’s single, Serena posted this bikini snap to Instagram 


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