SEO key to consumer engagement on Facebook

According to one recent study, a large percentage of external referral traffic to companies’ Facebook Pages comes from search, highlighting the need for firms to step up their search engine optimization efforts.

A report from analytics provider PageLever revealed that search was responsible for 34 percent of all external referral traffic to a brand’s Facebook page. With that in mind, those in charge of online marketing may want turn their focus to optimizing content for search engine optimization.