Sam Faiers helps raise awareness for breast cancer campaign at lingerie launch …

October 17, 2014 by admin
Filed under Latest Lingerie News

Fehintola Betiku for MailOnline

Published:
16:29 EST, 16 October 2014

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Updated:
20:04 EST, 16 October 2014

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She recently returned from a trip to California but it was back to business for Sam Faiers on Thursday evening as she showed helped raise awareness for breast cancer.

The 23-year-old showed support for Ann Summers and CoppaFeel!’s new campaign Show Them Some Love as she attended the launch event.

Held at London’s Westfield Stratford City, Faiers, who recently unveiled a range with the popular lingerie brand, looked the part as she assisted to push the initiative.

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Putting her breast foot forward… Sam Faiers attended the Ann Summers and CoppaFeel! Show Them Some Love launch event on Thursday evening held at London’s Westfield Stratford City

Back to business: The 23-year-old former reality TV star recently returned from a trip to California

Putting on a chic display Sam wore a black mesh bomber jacket and matching zip detail midi skirt from Nicole Scherzinger’s latest collaboration with Missguided.

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Standing tall, Faiers teamed the two piece with a pair of heeled sandals and a printed white T-shirt which featured images of Barbie dolls as she wore her ombré hair down in a centre parting.

The boutique owner completed her look with a red clutch bag which matched perfectly to her manicured talons.

In good company: The former TOWIE star flashed her pearly whites as she posed with CoppaFeel founder Kris Hallenga (left) and Ann Summers MD Vanessa Gold (right)

Fashion forward: Faiers looked chic as she rocked a bomber jacket, T-shirt and midi skirt with heeled sandals

As Sam posed for pictures she was also joined by Kris Hallenga, CEO of CoppaFeel! and Managing Director of Ann Summers, Vanessa Gold.

Carol Wright, Ashley James and Lydia Lucy were among other guests at the launch event.

The campaign which initially launched in store on September 25 encourages women to check for regular changes in their bodies that can potentially change their lives.

Woman in black: Mark Wright’s mother Carol Wright beamed as she stood with four shirtless men

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Speaking about the sponsorship with CoppaFeel! Jacqueline Gold, CEO of Ann Summers, said: ‘We are incredibly proud to support CoppaFeel! and their vital message.

‘Breast cancer devastates the lives of too many women, and it is our hope that this partnership will help remind all our customers to check themselves often, be aware of the symptoms and give generously this October to CoppaFeel! who work tirelessly in the ﬁght against breast cancer.’

Hallenga added: ‘The partnership delivers presence of our important message in-store, online and in customer’s own homes ensuring frequency of message that will make a great impact.’