Rosie Huntington-Whiteley’s debut lingerie line for Marks and Spencer is their …

September 3, 2012 by admin
Filed under Latest Lingerie News

By
Bianca London

PUBLISHED:

05:03 EST, 3 September 2012

|

UPDATED:

06:03 EST, 3 September 2012

She is the Victoria’s Secret model famed for her perfect figure so it came as no surprise that when she launched her debut lingerie range it was set to sell well.

But women were so desperate to get their hands on a pair of the slinky undergarments that it has become Marks and Spencer’s fastest selling underwear range of all time.

Rosie for Autograph hit shelves last week, and has been described by MS as ‘surpassing all sales expectations’.

Rosie Huntington-Whiteley's first ever lingerie collection called 'Rosie for Autograph' has become Marks and Spencer's fastest-ever seller

Rosie Huntington-Whiteley’s first ever lingerie collection called ‘Rosie for Autograph’ has become Marks and Spencer’s fastest-ever seller

The range has taken the fashion world by storm with some of the most popular pieces from the Twenties-inspired collection almost selling out after just one day of sales.

The most iconic pieces so far in the collection are the light taupe silk pad bra and the floral kimono as savvy shoppers rushed to the high-street to purchase the popular pieces.

‘Following the launch in stores and online, we are delighted with the overwhelming positive reaction that the Rosie for Autograph collection has received,’ said Soozie Jenkinson, head of lingerie design at Marks and Spencer.

‘We can’t wait to share the next collection, which hits MS stores in October.’

The range has taken the fashion world by storm with some of the most popular pieces from the Twenties-inspired collection almost selling out after just one day of sales

The supermodel and Victoria’s Secret
Angel made an appearance at the Marks Spencer store on London’s
Oxford Street last week to officially unveil the range, which she said were
created with women of ‘all shapes and sizes’ in mind.

The Devon-born model and actress
collaborated with the British brand’s infamous lingerie design team to create a
33-piece collection of silk lingerie sets, camisoles and French knickers and kimono-style robes decorated with rose-print motifs and deco-inspired detailing.

At
the time the collaboration was announced Rosie said: ‘MS is an
iconic British brand, adored by many so I’m very excited to be launching
my debut lingerie line with them.’

MS said that Rosie For Autograph ‘encompasses
the chic and sophisticated look synonymous with the Autograph brand,
combined with the expertise and inspiration drawn from Rosie’s extensive
experience in the fashion industry’.

Ms
Huntington-Whiteley said: ‘To find inspiration for the collection I
trawled my favourite vintage shops and flea markets in London, LA and
Paris where I found a treasure trove of gorgeous clothes and ornate
pieces of jewellery, as well as pictures and patterns found in old
design books and fashion magazines.

The star modeled the lingerie herself and said she found inspiration through her travels of flea markets and vintage shops

‘I was particularly drawn to the
opulent elegance of the Twenties era which really shows in my designs
from the sumptuous silks I chose to the intricate deco-inspired
embroidery detailing on the garments.

‘The
palette was not only inspired by my favourite Twenties pieces, but also
it was largely influenced by the rich colours of different types of
roses. From the muted tones of dusky pink and green through to dramatic
scarlet blooms, I wanted the palette to evoke the beauty of a gorgeous
British garden in summer.

‘I also drew on my experiences as a
model to create lingerie pieces that work on the body and are as
comfortable to wear as they are beautiful. My goal was to create a
luxurious collection which could flatter women of all ages and sizes, inspiring confidence and making women feel gorgeous in their lingerie. I
made sure each design incorporated different shapes of bra and knicker
together with camis and kimonos to complement the figure.’

MS head of design for lingerie
Soozie Jenkinson said: ‘It’s been a great experience working together
with Rosie. She is as passionate about beautiful lingerie as we are.

'Rosie for Autograph' by British model and actress Rosie Huntington-Whiteley has far surpassed sales expectations

‘Rosie for Autograph’ by British model and actress Rosie Huntington-Whiteley has far surpassed sales expectations

‘We have combined Rosie’s ideas with
our extensive expertise in lingerie design and development to create a
truly luxurious collection which is not only beautiful but also
extremely accessible and affordable for our customers.’

Ahead of the launch, 25-year-old Rosie shared
her top tips on how to best style one’s lingerie – with the priority on
getting properly fitted, which is something her new bosses at MS can no
doubt help with.

The
right knickers are key, she says, with thongs being the sexy option,
Brazilian cut (the style that became Marks Spencer’s surprise
success story last year) best for trousers, French for curvy girls, and
shorts for those with a boyish figure.

MS released a 40-second clip of
the Rosie modelling the anticipated selection on 10 August. In the clip,
the model-turned-designer revealed a bit about her love for lingerie.

‘I
love everything about lingerie, I’ve always had a thing for it,’ she
said. ‘It is completely feminine, it’s something for women, it’s ours
and it’s a little secret.’