Rosie Huntington-Whiteley designs M&S lingerie for women she relates to
June 16, 2015 by admin
Filed under Latest Lingerie News
- Rosie Huntington-Whiteley is due to launch her Autumn range for MS
- The former Victoria’s Secret Angel says she designs for real women
- Her lingerie line is the fast-selling collection to ever hit Marks Spencer
Amy Lewis For Mailonline
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Rosie Huntington-Whiteley may be a supermodel, actress and the long term girlfriend of Hollywood action hero Jason Statham but when it comes to her lingerie line, she insists she’s very down to earth.
The beauty, 28, who has long designed a range of underwear for Marks Spencer, told The Sunday Times that when she’s coming up with ideas for her silky separates, she’s got real women in mind.
She said: ‘At heart, I think I’m the girl from Devon still, so it’s much more interesting for me to make something for the people I really relate to.’
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The supermodel, who has worked for top fashion houses including Balmain, Michael Kors and Burberry, says her Rosie for Autograph lingerie is designed with real women in mind, and is aimed at all age groups
Get Rosie’s sexy lingerie set
Rosie For Autograph beau lace set with silk
Get it at Marks Spencer!
Gone are the days when U.K. retailer Marks Spencer’s sold undies that were associated with granny knickers and cosy PJs. Thanks to Rosie Huntington-Whiteley’s sexy scanties line for Autograph, Marks Spencer’s lingerie department has had an image overhaul and we recon her spring/ summer 2015 collection is her best yet!
And who could be a better model for it than Rosie H-W herself, who appears in the campaign for the collaboration sporting her own designs?
Quite frankly, we’d like every single piece from the collection, but if we had to pick one it would be this vintage-inspired black lace set… oh wait, better make that two pieces!
The luxe-looking set features flattering high-waisted briefs and a triangle top for retro vibes; meanwhile the black lace adds a soft but sexy edge.
Feel like treating yourself? Head over to MS now (click right) where you can get the set for just $45.92! They ship free to the U.S. on orders over $45 and you will receive your undies in about a week. Or, check out some other options.
* PRICES MAY NOT BE AS ADVERTISED
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Cut from silk, French lace and inspired by the model’s own personal collection of exquisite vintage lingerie, on the surface Rosie’s range doesn’t sound like one typically aimed at the ‘everywoman’
And despite her LA life jumping from catwalks to film sets – she recently starred in Mad Max: Fury Road – her heart is still in the west country.
‘Deep down, I feel much more comfortable in my welly boots with my mum up a field than I do at some fancy red-carpet event in Hollywood,’ she said.
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The 5ft 9in beauty was speaking before the autumn 2015 collection of her Rosie for Autograph range to appears in stores in August.
Since launching in 2012, her underwear line has sold more than 1.4 million pieces, according to reports.
She puts it down to her involvement in every step of the process, rather than just slapping her name on the finished product.
Rosie Huntington-Whiteley has designed lingerie for MS since 2012 and has just branched out into perfume
Rosie has been dating action movie star Jason Statham since 2010, and currently lives with him in LA
She even Skypes MS Head of Lingerie Design Soozie Jenkinson on a daily basis from her home in LA to check on proceedings.
‘People are smart. They can smell a celebrity collaboration that’s just about the money,’ she said.
Designer Soozie concurs. Talking about the range at launch, the lingerie expert noted how Rosie wanted her undies to be something her mum would wear too.
‘Honest’ and ‘authentic’ are the buzzwords the supermodel uses to describe her own line, and it would appear that ethos is paying off for MS.
Rosie recently held a preview of her new Autumn lingerie collection for members of the press in London
‘People are smart. They can smell a celebrity collaboration that’s just about the money,’ says the supermodel
Rosie’s new Autumn lingerie and sleepwear collection (pictured) is due to hit MS stores in August
Cut from silk, French lace and inspired by the model’s own personal collection of exquisite vintage lingerie, on the surface her range doesn’t sound like one typically aimed at the every-woman.
But, according to MS, the bestselling sizes in the Rosie for Autograph range correlate with the UK national average – a size 14 bottom and 36C bra.
The high street chain, which is where Rosie says she bought her own first bra as a teenager, has also claimed that as many as one in 50 women in Britain all own at least one piece of the model’s wares.
The supermodel debuted her designs in 2012 with pretty details and luxury fabrics winning over customers
Rather than leave all the hard designing work to the Marks Spencer’s team, and just slap her name on the finished product, Rosie says she’s been involved in every inch of the process for this collaboration
Three years after its initial launch, Rosie for Autograph remains the top-seller in the store’s pants department.
Rosie has expanded into sleepwear and loungewear too, and now there’s even a Rosie for MS perfume, launched in January.
Expected to be another sell-out, the next Rosie for MS range will hit stores in August.
‘Honest’ and ‘authentic’ are the buzzwords the supermodel uses to describe her own line, and it would appear that ethos is paying off for MS. Rosie’s underwear range is the best-selling collection to ever hit the store
Three years after its initial launch, Rosie for Autograph remains the top-seller in the MS pants department, while the model has expanded into sleepwear and lounge-wear too, plus a Rosie for Autograph perfume
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