Pop Quiz | Haute Couture, Travel Retail, Lingerie Start-ups

You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!

Question 1: According to Angelo Flaccavento, what is the “creative laboratory for dreams“?

a. Chanel’s Maison Lesage
b. Dior’s ateliers
c. Giambattista Valli’s runway shows
d. French haute couture

Answer 1: Choice (d) is correct. Angelo Flaccavento believes that French haute couture is the creative laboratory for dreams.

Question 2: The economic indicator that correlates to travel retail is _____.

a. consumer confidence
b. GDP per capita
c. purchasing power parity (PPP)
d. consumer price index (CPI)

Answer 2: Choice (b) is correct. As soon as GDP per capita starts to rise and people have more disposable income, they want to travel, and when they travel, they want to shop.

Question 3: Who founded Victoria’s Secret?

a. Doris and Don Fisher
b. Leslie Wexner
c. Patricia and Mel Ziegler
d. Gaye and Roy Raymond

Answer 3: Choice (d) is correct. Founded in 1977 by Gaye and Roy Raymond and sold to Limited Brands in 1982, Victoria’s Secret changed the way women shop for underwear.

Question 4: When garments are “graded”, it means _________.

a. they are increased from the runway sample to fit a size four production model.
b. they are placed in a certain order for a runway presentation.
c. they are ‘altered’ or ‘fitted’ to a couture client’s measurements.
d. none of the above.

Answer 4: Choice (a) is correct. Most garments are increased, or ‘graded’, from the runway sample to fit a size four production model.

Question 5: Which architect did Karl Lagerfeld use as inspiration for this week’s Chanel couture show?

a. Le Corbusier
b. Charles Garnier
c. Dame Zaha Hadid
d. Renzo Piano

Answer 5: Choice (a) is correct. Karl Lagerfeld drew influence from the pioneering architect Le Corbusier for Chanel’s Autumn/Winter 2014-2015 couture collection presented on Tuesday July 8.

Question 6: Travel retail accounts for ____ percent of the broader personal luxury goods market.

a. 5
b. 10
c. 15
d. 20

Answer 6: Choice (c) is correct. According to Luca Solca, head of luxury goods research at financial services firm Exane BNP Paribas, “Travel retail is significant for the broader luxury market. We calculate that travel retail is worth about 15 percent of the broader personal luxury goods market.”

Question 7: Who said, “I was interested in the process of finding something extremely modern, through something very historical”?

a. Donatella Versace
b. Giorgio Armani
c. Raf Simons
d. Matthieu Blazy

Answer 7: Choice (c) is correct. Raf Simons, creative director of Dior recently said, “I was interested in the process of finding something extremely modern, through something very historical.”

Question 8: Victoria’s Secret currently accounts for approximately ___ percent of US lingerie sales.

a. 25
b. 33
c. 50
d. 66

Answer 8: Choice (c) is correct. Today, Victoria’s Secret is the world’s largest women’s undergarment seller, accounting for about half of lingerie sales in the US, a market estimated at $11.94 billion in 2013 according to research firm IBIS World.

Question 9: By 2018, 90 million passengers per year are expected to pass through which of the following airports?

a. London
b. Dubai
c. Shanghai
d. Hong Kong

Answer 9: Choice (b) is correct. Today, Dubai has nearly 60 million passengers, but by 2018, after all the construction that they’re doing, their capacity will be 90 million.

Question 10: In 1960, Jacqueline Kennedy was on the cover of Sports Illustrated. Which fashion brand was she wearing?

a. Mary Quant
b. YSL Rive Gauche
c. Courrèges
d. Marimekko

Answer 10: Choice (d) is correct. In 1960, Jacqueline Kennedy bought seven Marimekko dresses and posed on the cover of Sports Illustrated in one of them.

Answer Key: 1. (d) 2. (b) 3. (d) 4. (a) 5. (a) 6. (c) 7. (c) 8. (c) 9. (b) 10. (d)

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