Perry Ellis reaches licensing deal for lingerie

Perry Ellis

Shaun Bevan
Digital Producer- South Florida Business Journal

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Perry Ellis International will license the rights to distribute its lingerie and sleepwear to Sensual Inc., a division of USA Apparel Group.

The company markets its lingerie collection under the brand-name Rafaella.

“The success and global reach of the Rafaella brand is driven by our capability to offer sophisticated lifestyle styling that appeals to a wide-range of women across our many product offerings. We welcome Sensual Inc.’s partnership to enhance our portfolio, and are delighted with the potential this collaboration offers in bringing further expansion to our overall global reach,” said Oscar Feldenkreis, president and chief operating officer of Perry Ellis.

Perry Ellis said Tuesday that its revenues for fiscal year 2015 fell $22 million short of projections, largely because of a slowdown at West Coast ports. It has said it will seek new licensing deals as a way to boost earnings.

Sensual will be incorporating the Rafaella brand with a planned distribution launch in department and lingerie stores as well as through targeted intimate apparel e-commerce channels.

Shaun Bevan is the digital producer for the South Florida Business Journal. Stay on top of the latest business news with our free daily newsletter. Click here to subscribe.

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