Partnership Announced Between JANCO & CUSTOMERLINK
July 30, 2011 by admin
Filed under Latest Lingerie News
Janco Members to Receive Negotiated Pricing on Cutting-Edge Shop
Marketing
TRAVERSE CITY, Mich. ROSEVILLE, Calif.–(BUSINESS WIRE)–Janco International, provider of point-of-sale software for the
automotive repair industry, and CustomerLink Systems, a marketing
services company specializing in the automotive aftermarket, have
announced a formal partnership to increase customer retention and
provide new customer prospects for the more than 1,000 automotive
service facilities using Janco software. The partnership includes
reduced rates for marketing services consisting of traditional
marketing, like postcards and email service reminders, and Internet
marketing, like the automation and operation of a shop’s Facebook and
Twitter pages and the gathering of customer reviews to be posted online
and picked up by search engines like Google, Yahoo, and Bing.
“All our marketing pieces, campaigns and recommendations are
based on real consumer data”
“We chose CustomerLink,” said Janco President Jan White, “because they
offer the widest range of marketing services. We want our customers to
have access to as many avenues for building their businesses as
possible. Plus, we really liked the demographic reporting that goes into
[CustomerLink’s] marketing strategies. It’s very powerful, and we
couldn’t find anyone else capable of doing it.”
CustomerLink has developed a demographic
“segmentation” system to analyze and categorize shop customers by
using a variety of consumer data sources, geographic mapping, and
information extracted from software like Janco’s StockTrac®Enterprise
program. “All our marketing pieces, campaigns and recommendations are
based on real consumer data,” said CustomerLink Channel Manager Joe
Gibson. “What we do for shops isn’t generic. Everything is specific,
both to the shop and to each of the shop’s individual customers. That
kind of detail makes a difference that can be measured in ROI.”
CustomerLink Systems is a marketing solutions company established in
early 2000. It’s a results-driven customer retention services company
offering marketing programs for automotive repair facilities and other
service industries. Using consumer research and demographic technology
in conjunction with satellite mapping, social media, and other
technologies, CustomerLink helps businesses grow and improve
profitability. More information about CustomerLink Systems can be found
at www.customerlink.com.
Janco International is an industry leader in point-of-sale software for
the undercar industry since 1981. Their highly regarded StockTrac®
Enterprise system is currently installed in over a thousand
automotive service and parts facilities throughout the U.S., Canada, and
India, across which Janco enjoys industry-wide respect for its excellent
technical support. More information about Janco International can be
found at www.stocktrac.com.
