Oh, Dear: A Lingerie Company’s New Sizing Scale Is “Lovely,” “Beautiful,” and “Gorgeous.”
March 30, 2016 by admin
Filed under Choosing Lingerie
But women don’t need compliments from our clothing tags—we need to buy garments that are the right size for our bodies. It’s no fun to find out that a once-perfect size is now too small, or that a hip clothing company doesn’t carry our size. But growing out of Gorgeous and into Beautiful could be just as “triggering,” in Rachi’s parlance, as going up a pant size, because it means exactly the same thing. If someone is triggered by numeric sizing, having to click over to another page full of measurements because she doesn’t know what “Lovely” means won’t ease her mind. In fact, the unnecessary extra step, during which shoppers are forced to confront the exact, impersonal dimensions of their bodies, might be more traumatic than simply choosing “size 12” or “Large” from a drop-down menu. If a shopper hasn’t recently measured her body, Neon Moon’s sizing labels will force her to either break out the measuring tape or consult the sizing key to find the same standard sizes Neon Moon is trying to avoid. I know what size clothing generally fits me, but I couldn’t conjure my exact waist and bust dimensions off the top of my head—and some days, I’d rather keep those measurements a mystery. Neon Moon knows this: A note on its site advises shoppers to email Rachi for help “if measuring yourself is triggering.”
