New Metrics Gauge Heft of Facebook Ads
August 3, 2011 by admin
Filed under Latest Lingerie News
BY SHAYNDI RAICE
Facebook Inc. is getting its own ratings systems, in an effort to help companies measure the marketing exposure their brands receive on the social-networking website.
ComScore Inc., which measures how the Web is used, last week started offering a new tool that allows big brands to track the number of people who view and interact with their products on Facebook. The service focuses on measuring the impact of how big companies use Facebook’s fan pages and the “like” button as well as what individuals say on their own pages about specific products and services. On Facebook, an advertiser can grab …
