More social networking for fun & profit
August 31, 2011 by admin
Filed under Lingerie Events
Gary Burns Associate Editor Email
Increasing numbers of older Americans are using social networking sites such as Facebook and Twitter. And businesses are increasingly using the sites to help promote and sell their wares.
Which makes perfect sense. Business people have got to put their stuff in front of their prospective customers, right? And if everyone’s online, well…
A survey just out from the Pew Research Center indicates that 65 percent of adult Internet users use social networking sites, up from 61 percent a year ago. The numbers show that, for the first time, more than half of all adults use social networking.
You don’t have to look far to confirm this. The chances are that your favorite Internet shopping sites are already hooked into Facebook.
“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Mary Madden, senior research specialist and coauthor of the report. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”
The Pew Center reported that “the frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61 percent of online Americans in that age cohort now use social networking sites on a typical day, compared with 60 percent one year ago.”
“Among the Baby Boomer-aged segment of internet users ages 50 to 64, social networking site usage on a typical day grew a significant 60 percent (from 20 percent to 32 percent),” said the report.
When social network users were asked to describe their experience on the sites in one word, positive responses far outnumbered the negative. “Good,” was the most common response. Users commonly said their social networking experience was “fun,” “great,” “interesting” and “convenient.”
About 20 percent of the respondents were less enthusiastic about social networking, however, using descriptions such as “boring,” “time-consuming,” and “overrated.”
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