Model Ashley Graham Launching "Fifty Shades"-Inspired Plus-Size Lingerie Line
May 20, 2015 by admin
Filed under Latest Lingerie News
Top plus-size model Ashley Graham has been designing her eponymous lingerie line for Addition Elle in Canada for five seasons already, but she will make her first big push into the U.S. this summer when her fall collection launches on Nordstrom.com in August.
According to WWD, the collection is inspired by the Fifty Shades of Grey movie and will include bras and underwear, as well as a bondage-inspired chemise and lace kimono, all for under $100 each.
Ashley decided to launch the collection after she noticed a void in the market for plus-size lingerie. “I could find sexy bras and I could find supportive bras, but it was never sexy and supportive together,” she told WWD.
In recent years, Ashley has become a leading advocate for positive female body image, often appearing in high-profile ad campaigns like Lane Bryant’s “I’m No Angel” campaign for their lingerie brand Cacique, and Swimsuits for All’s recent #CurvesInBikinis campaign.
There’s no reason to hide and every reason to flaunt!! #curvesinbikinis
A photo posted by A S H L E Y ✨ G R A H A M ™ (@theashleygraham) on Apr 30, 2015 at 6:33pm PDT
Can’t stand to wait until August? Check out the steamy campaign video for the current Ashley Graham collection below and shop the spring collection now at AdditionElle.com.
Follow Charles on Twitter and Instagram.
