Melbourne Course – Social Media & Internet Marketing Fundamentals
September 6, 2011 by admin
Filed under Latest Lingerie News
If you need to get yourself up to speed with the fundamentals of internet marketing and social media marketing, this workshop is for you. The session is entirely web based, utilising detailed, live online demonstrations and case studies; PowerPoint won’t get a look-in (bad news for all the slide junkies out there).
This is the same workshop that has recently been delivered to organisations such as NRMA, Nestle and The Sydney Harbour Foreshore Authority.
Date: Friday, September 16th, 2011
Venue Location: Karstens at CQ Conference Training Centre; 123 Queen St, Melbourne 3000
Format: Interactive and limited to 22 people.
Refreshments: Morning tea, lunch and afternoon tea are provided.
Takeaways: A workbook and a 4GB USB stick jam-packed with internet marketing social media books, videos, whitepapers, podcasts and manuals.
Connectivity: There is a wireless internet connection available at no charge if you wish to bring your laptop.
Who should come along: Anyone with at least one foot in the twenty-first century.
Cost: $645 + GST
WORKSHOP PROGRAM
1. YOUR ORGANISATIONAL WEBSITE – GETTING MORE JUICE FOR THE SQUEEZE
- Master the fundamentals of SEARCH ENGINE OPTIMISATION – substantially increase the quality of search traffic to your website for lead generation and direct sales.
- Position search aligned KEYWORD CONTENT across your website using a market segmentation page structure (find out why you and not your IT support person or agency needs to take responsibility for this).
- Drive local search traffic to your website by claiming and optimising your GOOGLE PLACES BUSINESS LISTINGS for all of your branch, shop, office, or warehouse locations.
- Engage your website visitors and keep them coming back with INTERACTIVE CONTENT such as streaming video and audio.
- Set-up GOOGLE ANALYTICS to measure and report on the effectiveness of your online activities – organic search, paid advertising and social media – as measured by your own website conversion goal data.
2. CONSIDERED SOCIAL MEDIA – NOT A BLIND JUMP ONTO THE BANDWAGON
- Examine the various ways SOCIAL MEDIA CAN BE STRATGEICALLY APPLIED within your own organisation: as a market research ‘listening post’, for marketing communications outreach, for industry thought leadership, or as a customer service/ engagement touch-point.
- Think beyond ‘the bird and the book’. There’s more to social media than TWITTER FACEBOOK – incorporate power platforms such as YOUTUBE, LINKEDIN and BLOGS into your social media strategy. And what of GOOGLE+ – Google’s social network play?
- Integrate social networking, sharing and recommendation functionally into your own website pages with embeddable SOCIAL MEDIA BUTTONS from Facebook, Twitter, LinkedIn and Google. Examine the principal motivations behind why people share their content and ideas with one another online.
- Use the FACEBOOK AND LINKEDIN AD CAMPAIGN platforms for micro-targeted social media advertising.
- Blog for business – WHAT TO BLOG, to whom, and who inside your organisation should (and shouldn’t) be posting.
3. ‘CONTENT MARKETING’ – HOW TO GENERATE BUSINESS BY GIVING IT ALL AWAY FOR FREE
- Establish your organisation, or yourself, as a thought leader or subject matter expert within your industry sector by publishing layers of RELEVANT, FINDABLE SHARABLE content to the web. Applicable to both ‘business to consumer’ and ‘business to business’ organisations.
- Build a repository of search optimised multimedia content to serve as a QUALIFIED LEAD GENERATION MAGNET (‘blended search optimisation’).
- Lift the off-line PROFILE CREDIBILITY OF YOUR BRANDS by firstly educating and informing potential customers or clients online.
4. ONLINE PR REPUTATION MANAGEMENT – THE INTERNET HAS CHANGED THE RULES
- Issue your own real-time ONLINE PRESS RELEASES to your target audiences.
- Manage the growing wave of GOOGLE REVIEWS appearing against business names and brands online.
- Learn how to set up an automated ONLINE MONITORING for your brand, industry terms, and all competitor online activity.
- Deal with NEGATIVE ONLINE BRAND MENTION – consider the response alternatives of ‘fight, flight or flood’.
FACILITATOR – TIM MARTIN
In addition to consulting on internet marketing and social media, Tim is an international conference presenter, university guest lecturer, and multi-award winning speaker for CEO group The Executive Connection. His two businesses are Melbourne based consultancy 2 Sticks Digital, and training arm NET:101.
ABOUT NET:101
NET:101 is the education training services arm of Melbourne based consultancy, 2 Sticks Digital. Established in 2009, NET:101 provides internet marketing and social media courses for executives, drawing upon the experience of some of the best educators in the industry.
We empower marketers and corporate communicators; or conversely, we disempower agencies, IT execs, or anyone who deliberately keeps their clients or colleagues sitting in the wilderness. Digital divides are unacceptable.
For booking information, click here.
