Marketing strategies are key to attracting business
August 30, 2011 by admin
Filed under Latest Lingerie News
Home No matter what the sector, having the right marketing strategy will result in adding more clients and increased profits. One of the most popular ways to gain more exposure is through search engine optimization and search engine marketing.
According to the New England Real Estate Journal, business professionals need to devote budgets to making sure their firms come up quickly when people perform searches on websites like Google or Bing. There are specific differences between SEM and SEO, and these are key to figuring out which strategy is best. “In simple terms, SEM is the opposite of SEO,” the source reports. “It is paid online advertising, often referred to as pay-per-click, and is displayed in highlighted text above or next to organic search results. These advertisements can be in the form of text, image or video.” There are other online tools that marketing professionals can use to increase clicks as well. In a recent report from analytics provider PageLevel, 34 percent of searches took users to a brand’s Facebook page. Share this article:
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Industry News B2B Marketing News2011-08-29
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