L’Oréal partners with Syncapse on Facebook marketing initiative
July 22, 2011 by admin
Filed under Latest Lingerie News
L’Oréal Canada is adding some lustre to its social media marketing strategy courtesy of a new partnership with Syncapse Corp.
The Montreal-based beauty company has partnered with Syncapse on a national Facebook marketing program spanning five of its brands: Garnier, L’Oréal Paris, Shu Uemura, Essie and Maybelline New York.
The company announced that it also plans to utilize the Syncapse platform for additional brands in its 25-brand platform.
Syncapse’s technology allows clients to create and manage its Facebook presence utilizing a single dashboard, build Facebook pages faster using its custom modules, and launch location–specific Facebook pages. It also enables users to compare their brands’ online performance with competitors while at the same time identifying key influencers, brand loyalists and immediate prospects.
Canadians are among the world’s most devout Facebook users, with 15 million users spending an average of 400 minutes each month on the social networking site. In a release, L’Oréal said the partnership with Syncapse will enable it to capture “increased mindshare” among this audience.
“Partnering with Syncapse will improve our ability to communicate with consumers on the world’s most popular social network,” said L’Oréal Canada vice-president, chief marketing and corporate communications officer Marie Josee Lamonthe, in a release. “The ability to manage communications and measure engagement across multiple brands, communities and stakeholders will ensure L’Oréal Canada’s investments in social media marketing are optimized and have a positive impact on our overall business objectives.”
