Lingerie lovers can try before they buy with new interactive Ann Summers’ app
September 7, 2012 by admin
Filed under Latest Lingerie News
By
Tamara Hardingham-gill
10:51 EST, 6 September 2012
|
12:58 EST, 6 September 2012
Ann Summers has launched the world’s first interactive lingerie app which allows customers to virtually try on items from the underwear retailer’s latest collection.
The BlippTease app, which has been created in partnership with image recognition platform Blippar, works by layering the user’s chosen product over the camera on their smartphone.
Customers can then take a picture of themselves ‘wearing’ the underwear and have the option to share the picture with friends via social media networks.
Virtual changing room: A model poses at the launch of Ann Summers’ interactive lingerie app
How do I look? Users have the option to share the picture with friends via social media networks
The item can then be purchased online via the app, which is currently being promoted in all Ann Summers stores as well as its catalogues.
‘Our BlippTease campaign gives the customer so much more when choosing the perfect underwear – it also helps male shoppers find the perfect solution for that special present or spontaneous treat,’ says Ann Summers brand director Fiona Davis.
‘This is the way forward and we hope it can evolve into bigger and better things for the consumer.’
Picture perfect: The new app is being promoted in all Ann Summers stores as well as its catalogues
The way forward: The retailer says it hopes the app will evolve into bigger and better things for the consumer
Ann Summers’ sales have increased dramatically in in recent months due to the popularity of its ‘Fifty Shades of Grey’ inspired range.
Meanwhile sales of its lingerie and toys have increased by 28% in the past year while online sales have risen by 71 per cent.
Ann Summers have been trading for 30 years but has faced competition in recent years from online sex retailers like Lovehoney.co.uk as the British sex industry experiences a boom in sales.
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They seemed to spend a bit of time talking to those builders for an app that’s meant for women! Publicity seeking only. I bet the app is nothing special.
flare
,
Norfolk,
07/9/2012 13:57
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Them men that have there arms around the models have obviously been paid or our models themselves. I don’t know ANY men that would put there arms around random women, specially when there just in undies.
EmmaLBamburyx
,
England,
07/9/2012 13:48
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It seems very tacky…
EmmaLBamburyx
,
England,
07/9/2012 13:46
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Now lets see how long it takes before someone uses that app inapropriatley….
Out there
,
Thessaloniki,
07/9/2012 09:40
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Perves’ paradise.
Mary Poppins
,
In the Conservatory with the Candlestick,
07/9/2012 02:33
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Seriously
helenjennerjewel
,
the moon or some other universe,
07/9/2012 01:46
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But the whole point of trying something on is to see if I actually fits, compliments your body and feels/looks good! Seems like a gimmicky app.
Katie
,
Canada,
07/9/2012 00:43
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I wonder what it feels like to have the confidence to walk down the street in just your undies? Amazing probably.
LightMouse
,
Here,
07/9/2012 00:36
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