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Lingerie looks back to the future

July 11, 2012 by  
Filed under Latest Lingerie News

Designers have also been inspired and are adapting these old styles, but with the modern women in mind.

When bra-fitter Esther Labi discovered in her 30s that she was a size 12FF after many years wearing a 14DD, she says it was “a life-changer in terms of personal comfort.” Not only that: by wearing a properly supportive bra, she acknowledges that she is preventing damage to her breast tissue and looking slimmer to boot.

Her personal experience led her to open Storm in a D-Cup in Bondi Junction which stocks an abundance of sexy styles in sizes from 6D to 26J with patterns ranging from leopard prints and Missoni zig-zags to the more vintage-style lime polka dots. Many also feature pretty lace detailing.

Labi is not the only one whose range is taking bras back to the future. Maria Silvestri, of Heavenly Curves in Wetherill Park, says that cute can also be comfortable. But, for the comfort part, it’s important to seek expert guidance, especially if you’re well-endowed.

“It’s totally realistic to expect your bra to be comfortable,” she said. “Bras shouldn’t be instruments of torture that are endured during the work day only to be ripped off the minute your come home. If your bra isn’t comfortable, then it’s not the right one – or not the right size — for you.”

It’s worth remembering though that your bra size can change. Not just with weight, but also because of menstruation, taking the Pill, during pregnancy and after pregnancy (sometimes you shrink, sometimes you enlarge). Then there’s menopause, HRT, or simply getting older. Which is why bra fitting is considered an art.

Former nurse Margaret McLachlan, of More than a Handful in the city, says that while a tape measure may provide a guide to size, “An experienced fitter can ‘eyeball’ a client before trying different styles until she is happy.” As this can be time-consuming, Silvestri’s advice is “not to try and shop for a bra for your hot new cocktail dress in a short lunch break.”

But, with a little time and help, it is now entirely possible to find a flattering fit that feels good and looks great.

Frumpy and flimsy are out of fashion, sexy and structured is in. Who says style and support can’t sit happily side by side?

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